You don’t need to be vegetarian to enjoy the benefits of eating a plant based diet. There are a number of benefits that come from increasing your veggie intake. Health benefits for you and benefits for the world we live in.
Athletes that compete in drug-tested sports and other health-conscious fitness enthusiasts have traditionally been very reluctant to use supplements out of fear. Accidental ingestion of a banned substance from supplements happens often. Sometimes a company will purposely spike a product with an active ingredient or drug not disclosed on the label. Whereas other times the banned or hazardous substance makes its way into the product because of a not clean raw material supply chain or sloppy manufacturing process. Most of the time this goes unnoticed; however, over time there can be negative health consequences or a failed drug test if present when an athlete gets tested. This is especially important for anyone concerned about his or her health, performance and reputation.
This can be difficult; most companies market in a way that doesn’t reveal who is formulating the products and running the company. Some use stock formulations and lower standards in their manufacturing to save money and increase profits. Clever marketing and deeply discounted prices can drive an inferior product into customer’s hands while a superior one gets overlooked.
The industry is not all bad. In fact, there are a number of companies making good clean products, and some that are NSF certified as well. However, most are health and wellness brands made by large corporations with executives significantly removed from the current sport and nutritional routines. Their products are comparable to other similar leisure brands. They are formulated in a way that puts profit before a performance. None tend to follow a sustainable model in their manufacturing. Given the challenges our environment is experiencing, we all need to make changes now that positively impact our planet.
We take what we do seriously and are proud of all aspects of our business. One of our co-founders is a sports scientist, one a professional athlete and one a venture capitalist. Our CEO is the doctor that leads product development and our day-to-day operations with a clear mission to make powerful, effective and clean supplements for athletes using our unique sustainable model.
Our manufacturing starts with the procurement of fresh fruits and vegetables from large commercial farms and socially conscious grocers. We convert these into finely milled powders for use in our custom formulations. In this process, we reduce food waste, increase nutrient longevity and create original products with high-quality ingredients derived 100% from plants.
Clean doesn’t mean weak. While our products are vegan it is important to note that some powerful substances in the world come from plants. You don’t need to be vegetarian to enjoy the benefits of eating vegan. Each of us can make a difference and it can start with little changes. Nothing good ever came easy and never overnight but with your help, we can drive positive environmental change, benefit our health and enhance our performance at the same time.
Experts agree that many of the negative changes can improve. That we need to make a number of important changes now. This includes reducing the use of fossil fuels, decreasing the amount of food waste, and by lowering the consumption of meats. By making things more sustainable.
Most people are surprised that our food choices impact the environment more than all other factors combined. The production of livestock has a heavy carbon footprint including greater greenhouse gas emissions, water consumption, land degradation, and deforestation.
In addition, the handling, transport and shelf life for safe consumption and disposal of animal meat is more costly. Resistance to this trend has been primarily due to the thought that plants don’t offer “complete” nutrition or that it is difficult to make plant-based foods taste good. However, this is not true and recent improvements in food technology have made enjoyment of plant-based family favorite food preferences possible. This includes burgers, spreads, cheese, sausages plus many others.
Global warming is probably the most widely discussed environmental concern, followed closely by world famine. In North America, we throw out 30% of available food each year. We also have 1 in 5 children hungry each day. If we could efficiently convert this food destined for waste into nutritious, edible products with a long shelf life; we could offer life-saving relief to many and positively impact the environment at the same time. This cycle of reducing food waste while creating healthy, nutrient-rich whole food powders is the essence of a sustainable nutrition model and it’s how we make our products.
There are very few companies in North America that make and blend whole plants into finely milled, protein-rich powders and other unique formulations. In fact, we represent less than 1% of the market. We see this as the best investment in our business and the planet. The proprietary process that we have developed to procure, freeze-dry, mill and create original formulations is unique for this industry. Our partners and loyal customers have helped make this possible and we are grateful for their continued support. We all share this one planet and if each of us makes small changes, the impact will be significant.
This is a plan for Food of The Future – Now!
However, there are other types of vegetarians with the most common being lacto-ovo who refrain from consuming animal meats but do eat eggs and dairy. A recent sub-classification of vegetarian is a pescatarian who eat eggs, dairy and include fish in the diet. This new category of vegetarian reflects the growing number of people shifting to eating more plants and fewer animals. A stepping stone into becoming vegan.
Vegetarians still represent a small percentage of the population (10%) but growth in those switching to a plant-based diet has been increasing rapidly.
People make this change for a variety of reasons. Some change due to a health or medical scare, some out of concern for the environment, and some because of concern for animals. Sticking to a vegan diet can be hard but becoming a vegetarian is easy and starts with eating vegan occasionally each week.
In making the shift to a vegetarian diet most try to introduce small changes in meal preparation each day. Learning how to prepare vegetarian meals so that they taste good takes a lot of practice and time. However, if you get help from a vegan or follow some simple recipes you will discover that there are many great meal options that are high in protein, nutritious and delicious. The more you learn, practice and discover about being a vegetarian the more committed you will be to a plant-based diet.
It is well known that a plant-based diet can reduce the risk of heart disease and certain cancers. This is especially important for those with a family history. As well, reducing the consumption of animal meat has a huge impact on the environment. Experts estimate that if all Americans eliminated just one-quarter pound serving of beef per week. The reduction in global warming gas emissions would be equivalent to taking six million cars off the road. Lastly, many stop or reduce eating animal meat due to the poor treatment of animals bred for food.
The supply chain for the handling and disposing of meat is at an all-time low. This is due in large part to the rising costs to house, feed, treat and transport animals breed for consumption. Many consider the conditions in which animals are housed and then slaughtered to be cruel. In addition, there is growing concern over the use of antibiotics and steroids in animal feed. That ultimately you get exposed to when consuming red meat, fish or chicken.
Every little bit helps. Adding more vegan options to your diet will add up to a significant impact over time. If you are an athlete you likely consume a lot of protein. You may use supplements to support your performance and recovery each day. If you use an equally nutritious and delicious option that is vegan you can positively impact your health, the environment, and animal welfare. Be a leader. Your choices matter and can help support positive changes for many more to follow.